![]() ![]() Like most films of the period, it revolved around the female lead S. Many years later, he would recall that learning and unlearing to play female roles was the main reason he could excel as an alcoholic and a devotee on screen though he was a teetotaller and a non-believer.īalaraju, the ANR character is of secondary importance to the story. He was quick to make the transition and, in the mid-1940s, he began to be cast as the male lead in films of reputed directors such as C. Such was his mastery over female roles that he had to struggle to act like a man. He began his film career too, in 1940, playing a female role. ANR, as he came to be popularly known later, had earned quite a reputation playing female roles in an amateur theatre group called Excelsior, where he was paid five rupees per performance. The star who arrived on the scene at this historic moment was Akkineni Nageswara Rao.Īs far as his contribution to the film industry is concerned, Akkineni is second to none, not even the film star-turned-politician Nandamuri Taraka Rama Rao (NTR). The 1948 event marks the beginning of what would evolve into a fan culture that was only rivalled by its Tamil counterpart. In the years that followed, lathi-charges became a regular feature of the festivities engendered by Telugu cinema. The massive crowd that had gathered at the celebration of the 100th day run ofīalaraju (Ghantasala Balaramaiah) to catch a glimpse of the film’s stars had apparently startled the policemen on duty who resorted to the time-tested technique of crowd control. IN June 1948, several film enthusiasts were injured in a police lathi-charge at a cinema hall in Vijayawada. ![]()
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